All of us at the AppList Media team (we run WatchAppList.com) are listening to podcasts. We believe podcasts are great for many reasons, but most importantly they allow people to tell stories in exciting and relatable ways, which don’t require active attention.
(Before we dive into why we’re actively considering launching an Apple centric podcast, perhaps it would be best to give some background into why we want to do it in the first place.)
Most other popular forms of media consumption require ‘active’ behavior from the reader or viewer. The substantial benefit of podcasts is that they enable us to consume content passively, yet allow us to still immerse ourselves in the podcast experience, whether it’s a story, discussion, interview, or something else. People are busy, and every platform takes time away from another one. We see podcasts as complimentary to increasingly active lifestyles.
There is one statistic which was particularly impressive about podcasts in 2017: “112 million Americans have listened to a podcast, up 11% in one year” according to Edison Research.
We see podcasts as still in its early stages, and a number of companies have already seen good traction and success, e.g. Anchor, an app enabling you to start a podcast almost instantly and for free.
When I listen to a podcast, I not only look for interesting content, but I also tend to relate to the host. That’s why podcast advertising prices are among the highest in the industry. If a host recommends a product, the community typically respects the endorsement. Also when a podcast is sponsored by a brand, the community tends to respect the advertiser more, for sponsoring a content creator they enjoy listening.
Apple Centric Podcast
First of all, there are a number of solid tech podcasts out there. We thought that we can provide some unique content and perspectives, in the form of having weekly discussions / interviews, with several dominant topics, and eventually a couple crowdsourced questions or ideas from the community.
Please note that this is extremely early. We want to still figure out if this is something worth pursuing. But if we see traction and interest, we will most definitely continue.
We plan to occasionally invite entrepreneurs from the technology space, and get opinions on the Apple ecosystem, favorite app tips, and much more. We may integrate some personal stories, which can sometimes be funny and entertaining, and other times boring (we will try to avoid that).
Anyways, let us know what you think, and we will start very soon with your feedback.