Apple Unveils New Watch Pride Edition with Vibrant Band and Interactive Watch Face

As we celebrate the radiant spectrum of love and identity, Apple extends its solidarity with the LGBTQ+ community with the unveiling of its latest Apple Watch Pride Edition. The Apple Watch Series 8 now adorns an artistically vibrant Pride Edition Sport Band, a matching watch face, and an iOS wallpaper.

This new offering is not merely an aesthetic delight, but a shout-out to the relentless struggle for equality and recognition in the LGBTQ+ communities worldwide. It serves as a beacon of Apple’s commitment to supporting organizations that champion LGBTQ+ rights, including Equality Federation Institute, GLSEN, Encircle, and The Trevor Project, amongst others.

Drawing inspiration from the spirit and diversity of the LGBTQ+ community, the new Sport Band captures an amalgamation of the original pride flag colors and more. It includes black and brown to honor Black and Latin communities and those affected by HIV/AIDS. The light blue, pink, and white signify the transgender and nonbinary individuals.

The design is a vibrant canvas of geometric shapes on a white base, each band an authentic reflection of the unique identity of the wearer. Each band, crafted through a meticulous process of compression molding, varies in layout – just as unique as every individual in the LGBTQ+ community.

The Pride Celebration watch face and iOS wallpaper are a dynamic testament to the LGBTQ+ community’s strength and unity. Users will find these designs to be interactive, responding to wrist movement or tapping on the display, creating a unique, engaging experience.

The Pride Edition Sport Band, available in 41mm and 45mm sizes, is compatible with Apple Watch Series 3 and later. It will be available to order from May 23 on and the Apple Store App, and at Apple Store locations starting May 24, priced at $49 (US). The watch face and iPhone wallpaper will require watchOS 9.5 and iOS 16.5 and will be available next week.

This Pride Edition is more than a celebration of colors; it’s a tribute to every struggle, every story, and every victory in the LGBTQ+ community, reminding us that love and identity are as diverse as they are beautiful.