Apple Stepping into the VR/AR Landscape: A Major Move Since the 2015 Apple Watch Release

While the technological sphere has recently been dominated by artificial intelligence (AI) advancements, Apple is about to shift gears and refocus our attention back to the realm of virtual and augmented reality (VR/AR).

The anticipated announcement at WWDC23 on June 6 is predicted to be Apple’s most significant product unveiling since the Apple Watch in 2015. Here’s everything we’ve gleaned about this game-changing release.


Over the past few years, Apple has quietly displayed a keen interest in the augmented and virtual reality landscape. This started as early as 1995 when they developed QuickTime VR, one of the first software enabling immersive experiences with 360-degree imagery. In recent years, the acquisition of AR startup MetaIO in 2015 and NextVR in 2020 gave further indication of Apple’s long-standing curiosity in the VR/AR sphere. The release of ARKit in 2017, an enabling platform for AR applications on iOS devices, further solidifies Apple’s commitment to this revolutionary technology.

Though the specifics of the Apple XR headset are shrouded in mystery, enthusiasts and tech gurus are buzzing with theories. Dubbed as the ‘Reality Pro’, this headset is suspected to carry a hefty price tag of around $3000, marking it as a premium product aimed at professionals and creatives rather than mainstream consumers.

The Reality Pro is rumored to feature 8K OLED screens, ensuring high-resolution displays, and might sport Apple’s powerful M2 processor, echoing the specs of its MacBook Pro laptops. The device is also anticipated to track hand and eye movements using an array of cameras and sensors, fostering a more organic interaction with virtual environments.

The launch could also introduce a new operating system, xrOS, poised to form the bedrock for Apple’s future VR/AR products. Importantly, this development could pave the way for more consumer-friendly AR glasses that could blend AR seamlessly into everyday life, reminiscent of how the iPhone revolutionized mobile technology.

Despite the receding buzz around the metaverse concept, the advent of Apple’s VR/AR technology could reignite the discussion, bringing VR and the metaverse back to center stage. With the capability of providing enhanced visuals and an immersive user experience, Apple’s launch could possibly spur the mainstream adoption of XR technology. The possibility of the headset providing both VR and AR experiences also adds a new dimension to this evolution.

What makes this upcoming launch even more intriguing is the role AI could play in this new wave of XR technology. With AI now being a fundamental part of our lives, its implications on the VR/AR landscape are manifold. From aiding in the creation of 3D worlds and immersive AR experiences to populating AR and VR realms with AI-powered entities, the synergy between AI and XR technologies could potentially redefine our digital experiences.

The Reality Pro has all the makings of a transformative tech product, similar to Apple’s previous trendsetters like the Macintosh computers, the iPhone, iPad, and Apple Watch. The impending announcement at WWDC23 could indeed change the dynamics of the VR/AR market, with Apple’s unique way of turning specialist products into mainstream lifestyle accessories.

While it remains to be seen whether the XR headset will indeed live up to the lofty expectations and effectively navigate the complexities of AI, there’s little doubt that the tech world eagerly awaits what could be another ground-breaking product from Apple. Based on Apple’s history of innovation and design excellence, we can anticipate a device that not only expands the current capabilities of VR/AR technology but also reshapes its future, and by extension, ours.